What do Buyers Want in Energy-Efficient Homes?
A new study says buyers are confused by the way sustainability is marketed.
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Writing in Builder, sustainability consultant Suzanne Shelton summarizes the results of her firm’s just-published tenth annual Energy Pulse study. The report found that the portion of homebuyers who said that energy efficiency would have “somewhat to very much” impact on their selection decision remained stable at 80 percent. It also found that many homebuyers aren’t confident in their knowledge of some terms that are common in the homebuilding industry, including “high performance homes.” “To be safe, start providing definitions for many of the industry words and phrases that are part of your everyday vocabulary,” she suggests.